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Jeffrey S. Martin

Bailey's On The Rocks At 30,000 Feet

Roberto Mancuso

New Fiat 500 Launch

Milan, Italy

2007 July 5 - start time H. 14,30

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© 2007 Roberto Mancuso, Some Rights Reserved. Creative Commons License

Caption

English.

Milan, Italy, July the fifth 2007. Fiat presents the 500, the car that takes Italians, at least the elderly ones. back to the past. Back to the first time of…500. The 500, a car “born” in ’50s, who helped Italy to restart and recover after the Second World War. It was built in several models and dressings and it has been, since its first times on the market and till its last model in ’70s, a family car, a working car (especially in its “station wagon” model, can you imagine how big was it?). The same for other categories, till when it became almost the only possibility to buy a car for young people. So it became a myth. Fiat tries it again. It launchs a new model, calling it 500 too, hoping to renew the success of the “old” one. But, as you may see, the colour of the various models is red only…or not?



Italiano

Milano, 5 luglio 2007. La Fiat presenta la 500, l’auto che riporta gli Italiani, almeno quelli di una certa eta’, indietro nel tempo. Indietro fino a quando c’era…la 500. La 500 dagli anni ’50 ha in qualche modo aiutato l’Italia a rimettersi letteralmente in movimento, dopo il secondo conflitto mondiale. Con diversi modelli e allestimenti e’ stata nel tempo, dalla sua prima apparizione sul mercato e fino all’uscita di produzione, nei primi anni ’70, l’auto per la famiglia, per il lavoro e via via per altre categorie, fino ad essere quasi l’unica possibilità d’acquisto per i giovani che volevano un’auto, fino a diventare un mito. La Fiat ci riprova. Lancia un nuovo modello, lo chiama 500 e spera di ripetere il successo precedente. Come si puo’ vedere però il colore è solo rosso…o no?

Location

Europe / Italy

Lat: 45° 27' 52" N
Long: 9° 11' 23" E

Elevation: 129 m s.l.m.

→ maps.google.com [EXT]

Precision is: Unknown / Undeclared.

Equipment

Camera: Nikon D70s. Lens: Nikkor 10,5 fish-eye. Tripod: Feisol. Panohead: Agnos cubic. Software PtGui.
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