Lomography is a phenomenon on itself. They speak in photos and know no boundaries. In their mission is to snapshot every corner of the world, no matter where on earth you are, they’re sure that Lomography is either just around the corner or will be there very soon!
What started out spontaneously as an artistic approach to photography in the Vienna underground scene developed into Lomography becoming an international socio-cultural movement using photography as a creative approach to communicating, absorb and capturing the world. Today they are a globally active organization dedicated to experimental and creative visual expression, a playful combination of lo-tech and hi-tech and the amalgamation of a cultural institution with a commercial photographic and design company focusing entirely on the unique imagery, style and approach of analogue photography and its further development.
They had a booth between Hall 4 and 5 at Photokina in Cologne, where I was as main organiser and to help with the booth of the IVRPA. I borrowed a handheld 150 dollar panoramic camera, they put a roll of 35 film inside, held it above my head and pulled a string to shoot this panorama. Simple and direct, no tripod needed and a reasonable quality as well. No banding because of irregular rotation. Not important for Lomo shooters but nice to know that a simple camera like this is capable to make panoramas just like that.
They were on a crossroads between Hall 4 and 5 but in their way they are thinking that what they are doing is at a crossroads as well. A road between the modern world and the old fashioned way of shooting pictures.