This spot marks the beginning (or the end depending on which way you look at it) of the Worcestershire way, a route passing through 31 miles of beautiful countryside. From here the way passes along the Malvern Hills, across the Teme valley, over the Abberley Hills before arriving at Bewdley, the other
The original route opened in 1989 and was 8 miles longer, going from Hollybush at the southern end of the Malvern Hills to Kinver Edge just north of Kidderminster. It was after the two counties of Herefordshire and Worcestershire became self managed that in 2004 the way was re-launched at it's shorted distance with any parts that crossed into Herefordshire removed!
With each end of the way now located at more accessible places, plenty of people seem to be walking the way. It's even possible to buy a guidebook that breaks down the route into manageable chunks and points out things to see on route.